Boom 99.7 is Ottawa’s go-to station for timeless classics—spinning the best hits from the ’70s, ’80s, and ’90s. With a loyal listener base that loves to revisit the soundtrack of their youth, Boom brings nostalgic energy into the present.
For this commercial, we leaned into their retro soul with a visual concept rooted in vintage photography. Using real vinyl album covers as surreal extensions of people’s faces, the spot blends eras and identities—just like Boom’s music does. It’s a playful nod to the power of classic hits to instantly transport you, no matter where or when you are.
